ARLINGTON, TX (August 6, 2025) — Charter Software is proud to announce the launch of Service Queue, a new web app designed to streamline service department workflows for equipment dealers. The release of Service Queue is accompanied by a refreshed identity, as Charter Software becomes ASPEN by Charter.
Both the new app and refreshed brand represent Charter’s continued investment in dealer success—delivering smarter, more modern tools that reflect how dealerships actually work today. While the tools and team remain the same, the refreshed look is all about making ASPEN feel more intuitive and easier to use.
“Our goal is to simplify and modernize every part of the dealership experience,” said Pranav Sood, General Manager. “The shift to ASPEN by Charter reinforces that focus, while keeping everything our customers value in their Dealership Management System (DMS).”
Service Queue gives service managers a faster, more organized way to manage their entire service department in a single view. The app offers a clear, real-time view of active work orders (including a full historical audit log), technician assignments, and job status — making it easier to stay on top of service operations from anywhere in the dealership.
“Service is the heart of many dealerships, and Service Queue is built to keep that department running efficiently,” said Sood, who also led the development of the Service Queue app. “Pairing this launch with the introduction of our new look as ASPEN by Charter reflects the larger shift we’re making—toward technology that’s more modern, connected, and intuitive.”
Service Queue is now available for all ASPEN users. Customers who are interested in learning more can reach out to their Account Manager or request a demo here www.aspendealers.com/aspen-service-queue.
Dealers will begin to see the updated branding across ASPEN’s platform and channels starting this month, with more innovation to come in the months ahead.
About ASPEN
ASPEN is an industry leading software solution for equipment dealerships across several markets, including agriculture, rural lifestyle, construction, golf & turf, and outdoor power equipment.
With powerful integrations, real-time insights, and a platform designed around the way dealers work, ASPEN helps businesses grow, adapt, and serve their customers better every day. For more information, visit www.aspendealers.com or call 800.496.3797.
Originally seen on Golf Car Advisor
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