American Landmaster Wins 3 National Awards For Their Website

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American Landmaster won 3 awards from W3 awards for their innovative website that launched mid 2020.  They received Gold for best website structure and navigation, Gold for best manufacturing website, and Silver for best user experience. Their website was designed by a local web development company called Reusser Design.


The Academy of Interactive and Visual Arts select winning entries for The W3 Awards. The AIVA oversees all judging and provides strategic direction for The W3 Awards. The AIVA is a membership-based organization of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media. Less than 10% of all entries are selected as Gold Winners.


“Reusser design did an incredible job with this site. This was a complicated project, but their team was able to plan and execute flawlessly. Beyond the awards, our website has received a ton of great feedback from our dealers and customers. They’ve stated it’s so easy to find information on all our vehicles, shop online, and explore other content. They also love the new configurator, which allows them to design their own vehicle, send it to their nearest dealer, or even purchase a UTV online if they are not near one of our dealers.” States David Piercy – Marketing Director for American Landmaster.


Since the launch of their new website David claims they have been able to double their website traffic, increase consumer leads for dealers, and help execute the branding in a more modern, responsive way. “The dealers are sent a ton of leads through the configurator. The dealers enjoy getting these leads from the configurator because they know these are highly interested customers, ready to buy in the near future.” Says David.


You can visit their new website by going to or you can try out their new configurator here:



Corporate Information: At American Landmaster were building high quality, American Made UTVs at an incredible value for our customers. Our UTVs are built from the ground up in Columbia City, IN. American Landmaster’s mission is to serve your family or business with a UTV that brings others together and accomplishes what you need.

For more information about our units, visit Headquarters and retail showroom are located at 2499 S. 600 E. Suite 102, Columbia City, IN 46725.

1.800.643.7332 x 332. E-Mail: [email protected].


Originally seen on Golf Car Advisor