BiT Software Celebrates 40 Years of Helping Dealerships Thrive

BiT Software, a leading provider in dealer management systems, is celebrating its 40th anniversary in business.

Since its founding in 1985, BiT Software has helped hundreds of dealerships and thousands of users run their sales, service, parts, and storage departments more efficiently and effectively.

BiT’s dealer management system (DMS) was originally created to serve boat dealers, marinas, and service centers and has expanded over the last two decades to also serve the golf car, RV, powersports, and outdoor power equipment industries.

“From day one, BiT’s mission has been to get the right information into the hands of business owners, so they can make wise decisions about growing profitably and serving their customers,” said Edward MacFawn, president of BiT Software. “That goal has never changed. What has evolved is how we deliver the data—with cloud technology, no-nonsense design, and a team deeply committed to customer success.”

MacFawn, who took ownership of BiT in 2005 after a career in finance and operations leadership at firms including KPMG and Honeywell, has built a team that shares his passion for helping small businesses thrive.

During MacFawn’s time with BiT, he and his staff have continually worked hard to improve the software.

BiT was one of the first dealer management systems to be completely cloud-based and most recently became one of the first to offer embedded two-way text messaging within its platform and mobile app, allowing business owners to use BiT as a communication hub with their customers.

The team at BiT includes professionals with backgrounds in retailing, accounting, and operations, but their defining trait is a shared dedication to helping dealerships and service centers grow.

“BiT is more than just software. It’s a partnership,” said MacFawn. “Our support team works hard during the onboarding process to ensure every single customer’s success from day one with BiT.”

BiT has become a trusted technology partner for a wide range of dealerships throughout North America — from Alaska to Bermuda, from Canada to the Caribbean.

As part of its 40th anniversary celebration, BiT is reaffirming its commitment to continuous improvement and dealer accessibility.

With a flexible and transparent month-to-month pricing model, no upfront fees, and no long-term contracts, BiT continues to make powerful dealership technology available to businesses of all sizes.

“Forty years is an incredible milestone,” said MacFawn. “But what excites us most is what’s ahead for BiT—helping more dealerships simplify operations, boost profitability, and deliver great customer experiences for the next 40 years.”

About BiT Software
Founded in 1985, BiT Software provides a cloud-based dealer management system that helps marine, golf car, RV, powersports, and outdoor power equipment dealerships operate more efficiently and profitably. Its comprehensive platform integrates sales, service, and parts, supported by a team dedicated to dealer success. BiT is an Official Provider of Brunswick Dealer Advantage, a BRP-certified DMS through the PDS program, and part of the Mercury Marine Lead Program. Headquartered in Knoxville, Tenn., BiT is surrounded by some of the most renowned boat manufacturers and a thriving outdoor recreation community. For more information, please visit bitdms.com.

Media Contact:
Aaron Killian, Marketing Manager
[email protected]
865-686-6544 ext 104

Originally seen on Golf Car Advisor