New Textron Off Road Brand Reflects Heritage of High Performance

AUGUSTA, GA — Textron Specialized Vehicles Inc., a Textron Inc. company, announces the transition of its Bad Boy® Off Road brand to Textron Off Road. Side-by-side models in the current line remain the same; vehicles with the new Textron Off Road branding will begin to appear in authorized dealerships by April 2017.

The Textron Off Road brand of side-by-sides features the gasoline-powered Stampede™ and Stampede XTR; the all-electric Recoil®, Recoil iS and Recoil iS Crew; and the hybrid Ambush® iS.

The brand name change signifies the strong engineering and manufacturing legacy Textron has in industries such as aerospace, defense and automotive. Among Textron’s well-known brands and products are Bell Helicopter rotorcraft, Cessna and Beechcraft fixed-wing aircraft, Lycoming engines, Cushman utility vehicles, Jacobsen professional turf equipment, and Greenlee professional tools.

“We are changing our brand from Bad Boy Off Road to Textron Off Road to better reflect the detailed design, precision engineering, manufacturing expertise and high performance for which Textron is known, across a number of major industries,” said John Collins, vice president, consumer for Textron Specialized Vehicles. “Our new name is more indicative of the level of performance, quality and innovation that we build into our side-by-sides, and demonstrates how serious Textron is about its future in the powersports market.”

Changes to the website and social media platforms are complete and online. The new website address is www.TextronOffRoad.com.

About Textron Off Road
Textron Off Road, formerly known as Bad Boy Off Road, pioneered the category of electrically powered 4×4 vehicles used for hunting and outdoor recreation due to their silent, odorless operation and environmentally friendly, emissions-free drivetrains. Today, the diverse Textron Off Road product line includes gas, electric and hybrid-powered off-road vehicles for a variety of uses in work and play, including the new Stampede and Stampede XTR 4×4 side-by-sides. Textron Off Road is a brand of Textron Specialized Vehicles Inc., a Textron Inc. (NYSE: TXT) company.

About Textron Specialized Vehicles Inc.
Textron Specialized Vehicles Inc. is a leading global manufacturer of golf cars, utility and personal transportation vehicles, snowmobiles, side-by-sides, all-terrain vehicles, professional turf-care equipment, and ground support equipment. Textron Specialized Vehicles markets products under the E-Z-GO®, Cushman®, Arctic Cat®, Textron Off Road™, Jacobsen®, Dixie Chopper®, Ransomes®, TUG™, Douglas™, Premier™ and Safeaero™ brands. Its vehicles are found in environments ranging from golf courses to factories, airports to planned communities, and theme parks to hunting preserves.

About Textron Inc.
Textron Inc. is a multi-industry company that leverages its global network of aircraft, defense, industrial and finance businesses to provide customers with innovative solutions and services. Textron is known around the world for its powerful brands such as Bell Helicopter, Cessna, Beechcraft, Hawker, Jacobsen, Kautex, Lycoming, E-Z-GO, Greenlee, Textron Off Road, Textron Systems, and TRU Simulation + Training. For more information visit www.textron.com.

Certain statements in this press release may describe strategies, goals, outlook or other non-historical matters; these forward-looking statements speak only as of the date on which they are made, and we undertake no obligation to update them. These statements are subject to known and unknown risks, uncertainties, and other factors that may cause our actual results to differ materially from those expressed or implied by such forward-looking statements.

###

Contact:
Brandon Haddock
Director, Communications
706.722.5931 bhaddock@textron.com

LEAVE A REPLY

Please enter your comment!
Please enter your name here