Club Car’s Visage: A Game Changer in Fleet Golf Cart Management

To Jump to GolfCartResource.com’s Visage Q&A with Club Car’s Vice President of Connectivity, Robert McElreath, Click Here.

Looking back over your ongoing relationship with golf carts, it has been pretty much a one-way exchange. You turn the key to on, move the lever to forward, step on the pedal and you are on your way. The cart never acknowledges your presence, gives you any helpful tips or helps you survive the wait on the tee at the bothersome par three, third hole. That relationship has now changed, thanks to a unique partnership between golf cart veteran – Club Car, the nation’s largest GPS provider – Verizon, and the Shark himself – Greg Norman. This combination of golf innovators has resulted in the creation of Visage, which helps both players and golf course operators work better together.

What all does Club Car’s Visage offer?

The system offers real-time, two-way communication between the course operator, the player and the cart.  The operator will be able to track each individual cart, see exactly where it is on the course, determine if the pace of play is ok or falling behind and assure the cart stays on paths where it is necessary and stays away from hazards and crossing course boundaries. Without these features, the pro shop has to rely on starters and other staff to keep track of the carts and the pace of play. I remember having to physically count the carts in the barn at the end of the day to see if any where missing, and if we were one short it was tough to know whether it was still on the course, dropping clubs at a member’s house or simply stolen.

Operators also benefit from ongoing tracking and graphic presentation of total cart usage and of needed maintenance like battery charging, battery replacement, or the need for new tires. All these activities that were manually performed can now be replaced by other tasks that help the course and its assets operate more efficiently and profitably. Profit sounds like it could be a bad word, however we have all seen too many great courses close because of lack of revenue or excessive operating expenses.

Visage has great offerings for Players as well

With Visage on board, a foursome running eight minutes behind the desired pace can be sent a direct message that will show up on their cart screens. That same screen can also allow them to order lunch at the turn by simply entering in the order on the touch screen. The snack bar will even be able to tell when the order needs to be ready to not hold up the players. An added benefit that can be included with Visage is the Shark Experience. A little wait at a tee, no problem. The golfers can use the entertainment feature to watch golf tips, live sports or sports highlights to make the time pass swiftly and maybe even learn how to make their next drive a little better.

Another player benefit of the instant communication between the clubhouse and any cart is that players can be warned of areas under repair or the approach of hazardous weather conditions that could suspend play.  Players can also communicate back to the clubhouse if they have lost or found a club, so the problem can possibly be resolved before the round is over.

Ever driven too close to a bunker, a water hazard or a green? Don’t kid yourself – we all have. The course operator can create restricted zones that will keep you and the cart out of trouble.  A restricted zone warning will appear on the screen and the cart can be shut down if the driver does not heed the warning. Best of all, the many Visage features are available from a web-based portal, allowing the course operator to control nearly everything about their course from a smart phone or tablet. Visage is essentially the most advanced program for both golfers and course operators. It can enhance the playing experience and either control expenses or build revenue… or both.

When GPS screens were first available on carts and the players did not have to use viewfinders or guesswork to plan their next shot, that technology was roundly accepted.  Now Club Car and Visage have taken golf technology to a new and exciting level.

Have questions about Visage? We did and had the pleasure of sitting down with Robert McElreath, Vice President of Connectivity for Club Car to ask those questions.

GCR: When Club Car created Visage, was this done out of a request from course owners? Or did Club Car come up with the idea? How long did it take to develop?

ROBERT: Both. Club Car continually engages with its partners and customers to address their needs, and we are always looking to evolve our product offerings. We are committed to providing our customers with products and services that will enhance their business and the golf experience for their customers. At the same time, as a leading manufacturer, we are always looking to evolve our products. Club Car began its partnership with GPSi, developers of the Visage software, over ten years ago. Visage software is a result of a collaboration between four companies who came together and brought the best of several different packages offering GPS tools. They consolidated and took the best each had to offer and created Visage. Since then it has continuously been enhanced and evolves – and today it’s integrated and known as the Visage Fleet Management which allows you to monitor the health of your fleet, maintain course boundaries, improve pace of play and communicate directly to vehicles. When paired with The Shark Experience, the system connects golfers and the course in a whole new way by incorporating technology and streaming media content. The nature of this technology, like many products, is designed to evolve and improve over time.

GCR: What has been the #1 key contributor to the Visage success story?

ROBERT: Club Car is providing a very real solution to its customers – golf course owners and operators, golfers themselves and golf professionals. We have the backend support, and we offer proven technology that adds to the golf course/resort’s bottom line. Twenty years of customer feedback means it is a real solution that will help drive a customer’s business. Beyond that what helps to deliver it is a dedicated customer support team that is tied to each customer that helps them get the most out of the system. We also offer a variety of options to scale product to meet business needs and budget requirements.

GCR: How many courses in the world have incorporated the Visage Fleet Management system?

ROBERT: Over one thousand courses worldwide are using Visage and/or Club Car’s technology. As we continue to evolve our offerings like our Tempo Connect fleet with Visage and Shark Experience, we’re able to deliver an excellent experience for golfers and help course managers realize efficiency and an improved bottom line. For example course (s) are saving money and making money with Visage. If their goal is to increase food and beverage sales or they want to reduce golf course maintenance or improve the pace of play, Visage is a system to help you do that and more. A lot is dependent on their goals and how Visage is used.

GCR: Visage helps golf courses reduce costs and increase revenue. Do you have any indication as to the percentage increase in profit this has yielded on average for courses?

ROBERT: It’s really about the priorities of the course – some courses apply the technology with a greater focus on reducing operational costs, while others are geared to revenue increases. Both have been proven to drive improved financial performance at courses. Additionally, there are other benefits including delivering a better customer experience for your customers and the learnings and insights gained from analytics provided by the system.

GCR: Can you share what the future of Visage looks like? Does Club Car envision this system as a usable platform for other fleets in universities, business campuses and other areas where golf car/utility fleet vehicles are used?

ROBERT: The value of being closely connected with the course and getting real-time feedback and insights from customers allows us to create a pipeline of future possibilities within golf. And just as Club Car has grown beyond golf, we continue to explore how and where Club Car can apply the Visage technology to other areas in our portfolio. We believe this technology addresses the needs and desires of our other commercial and consumer vehicles and see it as a matter of time until we see this become more common to nearly every type of customer we serve.

You can learn more about Club Car’s Visage on their website here.

Want to see Club Car’s Visage in action? Take a look at the video:

Ken is a veteran of the golf industry, with experience in golf course operations, country club marketing, tournament staging (including the nationally televised ProStakes) and too many mis-hit shots to count. He has been writing since he could hold a pen and has been published in numerous national and industry publications. Ken has worked on projects with PGA pros like Jack Nicklaus, Peter Jacobsen, Fuzzy Zoeller, Chi Chi Rodriguez and Craig Stadler.

13 COMMENTS

  1. SHARK EXPERIENCE and VISAGE
    1) has shut OFF the cart & rebooted (wait wait wait, must allow player through) as many times as FOUR from holes 14-18
    2) shut off cart on hole 1, must phone for cart replacement
    3) allowed cart close enough to street to hear annoucement – POLICE HAVE BEEN CALLED TO PREVENT STEALING THIS CART
    4) has shut down cart with NO reboot apparent

  2. Ӏ am еxtremely impressed with your writing skills
    as well as with the layout on your weblog.
    Is this a paid theme oг did you modify it yourѕelf? Either way
    keep up the excellent quality writing, it’s rare to seе a
    nice blog â…¼ike this one nowadays.

    Have a look at my web-site jurist

  3. Upon reflection, I thought this article was timely and relevant.
    Thank you very much for penning this article; if more writers wrote time-worthy and intelligent musings, I think we’d all be in a better situation. I, personally, consider
    it at truth that we should focus more on eating well and keeping fit and alive and
    escape from being perpetually on the computer or cell phone screen. Go outside!!

    (and not being glued to the cell phone all the while, either) and living a life
    with appreciation for the natural world, helps people feel grounded.
    Considering important subjects is likewise some other sort
    of experience that can help us know ourselves.

    Here is my homepage :: Mountainside On-Site Massage Therapyy Service

  4. NJMassage.info
    is just what exactly my entire life is about. I am at all times striving to master further, and moreover there is
    always a great deal more to discover! I choose to deliver the most beneficial service to expecting women of all ages of which I are able
    to. I many times take a look back again and kick my
    own self mainly because I realized a specific thing which I could possibly have utilized for a preceding medical patient, however I didn’t know about the application yet.
    I live by means of this method, even so: All of
    us could very well never fail to know a lot
    more related to a scenario. I am in no way declaring that an individual
    will be able to utterly transform most of their feelings on the subject of a topic, although equipped with
    further information, just about any tolerant citizen may.

  5. This specific blog page is informative. Articles or reviews including this are often times forgotten about, if truth of the matter be provided.
    Sometimes the most excellent of the Web seriously isn’t the very most widely publicised
    material, nevertheless rather all things other than them, the forgotten about herd with web logs that are really a good
    deal more desirable when compared to those of crucial influencers.
    Now this is this type of a blog website. My spouse and I will lend guidelines, even when ever not prompted to
    do so. First is, keep publishing. Second is, continue to keep publishing
    regularly. Third is, start using your personal blog website to grow
    your unique presence. I am not even a blog author per
    se; I am in reality a Perinatal postnatal massage at home Practitioner.
    I perform Postpartum Massage Therapy, enabling women to
    recuperate right after having a newborn. It’s worthwhile activity.
    That is exactly what I use a lot of of my work time performing, though I have furthermore
    cherished creating from the point in time I was little. I am a well-read individual and
    each year I go through a heap way taller as compared to myself personally.
    lol In the up coming twelve months, could be I will get serious in relation to blogging.
    The problem is, it can’t simply a thought; the function of producing and writing regularly
    would make a blogging site get bigger over time.

  6. Guys and women at present have got to learn a tad bit more regarding these subjects, though
    there seems to under no circumstances end up
    being a sufficient quantity of time. After precious time for family
    and friends, and of course working hard,
    just what period of time is remaining to expend to understanding some of
    these most crucial instructions? As an individual practicing postnatal Postpartum Massage by Mountainside On Site Massage Therapy, on top of developing internet
    websites and administering a few machines, spare time is unquestionably a commodity that we will never have more than enough of.
    Likely, I’ll be able to find the occasion required to analyze this
    notable subject more honestly. Thanks to you for offering this specific special author resource.

  7. This unique blog page is significant. Articles or blog posts
    like this are consistently unseen, if perhaps truth
    of the matter be provided. Normally the highest quality of the World wide
    web is not the most extensively commercialized website content, yet instead almost everything other than them, the forgotten public with personal blogs that
    are realistically much superior as opposed to those of main influencers.
    Now this is this type of a web log. My husband and I will definitely offer useful information, especially in cases where we’re not
    prompted to do this. First is, keep on creating. Second is, maintain penning habitually.
    Finally is, start using your individual blog page to grow your personalized style.
    I am definitely not a blog owner I guess; I am really a Perinatal Massage Therapist.

    I apply Perinatal Massage by Mountainside Onsite Massage Massage
    Therapy, supporting ladies to heal soon after having a child.
    It’s positive activity. That is what I invest nearly all of my precious time accomplishing, though I have additionally appreciated writing
    from the moment I was youthful. I read a lot of books and just about
    every single year I read a pile far taller than myself.
    hahaha In the next four seasons, probably I should get determined about operating a blog.
    The matter is, it couldn’t basically an impression; the efforts of publishing and posting regularly helps make
    a blog site blossom in time.

  8. This is absolutely not the first time I have discovered
    a blog page that was well worth writing comments on. This distinctive piece is fascinating to me personally.
    I in reality , live a life-style of several modes; that
    is to say that my job functions range the gamut.
    I perform Perinatal Massage Therapy. Also, I buy and sell antiques.
    I’m understanding the concepts of Centos8. And, that’s merely
    a handful of activities I do. Anyway, my idea is, each
    one of us approaches a topic from a distinctive
    outlook. Each and every experience all of us have forms us and each of our perspective
    of our own selves and the entire world all around you and me.
    I imagine having some greater awareness of reality is
    just where everything all of us communicate about leads to.
    That being said, precisely how will men or women afterward interact?
    Is it even possible? I think much of our own personal contributions to the Internet Commons shifts quite a few folks,
    often times. So contemplate that, bloggers and people leaving comments.

    Your comment could certainly support a different person. Or perhaps, remarks can perform the contrary.
    Plus, you actually needs to care to try to benefit other individuals to grow and definitely not suffer.

    Thank you for this specific weblog; I personally am submitting
    this post along with my various other superb blogs I’ve discovered that I actually troubled
    to opine on. Continue to never stop writing! Keep articulating!

    Take a look at my site … http://rlu.ru

  9. This is simply not the first moment in time I discovered a weblog that was
    deserving of commenting on. This particular brief article is excellent to me.
    I realistically live a personal life of a variety of ways;
    that is to say that my work activities are very different.
    I perform Postnatal Massage. Also, I buy and sell collectibles.
    I’m learning Linux. And, that’s only a
    few activities I conduct. In any case, my idea is, every one
    of us approaches a topic from a exclusive perspective. Nearly every experience all of us have forms
    us and our own viewpoint of ourselves and the planet around us all.
    I think seeking out some form of superior sensation of actuality is just where all the
    things we all chat regarding brings us to. That being said, how do people young and old afterward correspond?
    Is it actually possible? I think each of our
    unique additions to the Web Commons alters a good number of people, often times.
    Hence reflect on that, blog authors and
    people leaving comments. Your own ideas might possibly support some other individual.
    Or perhaps, feedback can perform the antipode.
    And, everyone, meaning, you, me, in fact ought to pay attention to try to help other people to grow
    and in no way suffer. Bless you for this specific inhome post natal massage therapy; I am submitting this site
    with my other excellent blogs I’ve discovered that I actually bothered
    to opine on. Always keep creating! Always keep articulating!

  10. This is absolutely not the very first instance I discovered a blogging site that was
    worth commenting on. This variety of short article is stimulating to me personally.
    I indeed live a way of life of a good number of ways;
    that is to say that my work routines vary.
    I practice Postpartum postnatal massage at home Therapy.
    Additionally, I buy and sell antiques. I’m studying Direct Admin. And,
    that’s only a couple of pursuits I do. Anyways, my idea
    is, every one of us considers a question from a distinct standpoint.

    Just about every experience we have patterns us and
    each of our view of ourselves and the world around us all.
    I consider seeking out some sort of elevated meaning
    of real truth is just where almost everything we all speak regarding brings
    us to. So, precisely how can people today in that case
    relate? Is it actually possible? I think each of our own personal contributions to the Web Commons transforms
    a great many people, most likely. Thus think about that,
    blog freelance writers and commenters. Your individual feedback may possibly assist
    another person. Or perhaps, comments can certainly do the contrary.
    And, everyone, meaning, you, me, in reality will
    want to pay attention to try to aid others to grow and absolutely not wither.
    Bless you for this unique blog site; I am logging this post
    with my various other excellent websites I’ve found that I sometimes troubled to comment on. Continue to never stop penning!

    Keep expressing!

LEAVE A REPLY

Please enter your comment!
Please enter your name here