It’s not often golf cart owners think about driving gloves, aviator sunglasses and a helmet when they contemplate a cruise to town in their golf carts. That will change soon, however, as a member of the Lamborghini family is about to start making electric and solar power golf carts for consumers in India.
The Tonino Lamborghini branch of the famed sports car family is not the one responsible for turbo-torque Formula One race cars and showroom model roadsters with winged doors.
The Tonino Lamborghini business is a high-end luxury company known for their expensive watches, jewelry and pocketbooks. But the company has also run a successful golfing business, selling brand specific clubs, golf bags and clothing.
According to the India Times, Tonino Lamborghini has agreed to team up with Indian golf cart maker, Kinetic Green, a company that is committed to bringing golf cart technology to the masses. The company’s aim is to bring “Green mobility to millions,” both on and off golf courses.
Advancing economies, like India, are primed to embrace new technology in transportation in the age of global warming. The Times said Lamborghini and Kinetic Green would “soon be making electric and solar golf carts in India.”
The joint venture is aiming to claim 2.5 percent of the global market in electric and solar golf carts by 2023 in a project 75 percent controlled by Kinetic Green and 25 percent owned by Tonino Lamborghini. Design, research and production of the carts will be handled at Kinetic Green’s facility in Ahmednagar in western India.
While Kinetic Green’s mission is providing green transportation, Tonino Lamborghini has the golf cart industry in focus. The golf cart market, globally, is a $2 billion business (in U.S. dollars) and growing annually at a rate of 8-10 percent, the company said.